As many of you know, I am in a real-world marketing school. It’s not something that I ever would’ve imagined I would be doing. And honestly, I’m still wrestling with the concept of promoting myself, my work, and my message. So many of us who are in the healing/inspiring/nurturing field feel this way. We feel that if we are promoting our message we somehow become sleazy salespeople (images of slicked back hair and bad 70s suits come to my mind for some reason).
And what I am learning is that helping people is a good thing.
Having a message is a good thing.
Wanting to help more people with your message is a really good thing.
Having a message is a good thing.
Wanting to help more people with your message is a really good thing.
Without marketing and publicity, you won’t be able to reach many people at all.
I know this firsthand.
Dan and I have achieved some success with our business over the years.
And yet, we never really achieved the high level of success that we both were shooting for.
You know why?
Because we rarely marketed it.
It’s true.
We always felt strange making calls or emailing our accounts.
We didn’t want to bother them.
We told ourselves that they would call when they were ready to order.
But you know what happens?
We forgot that we weren’t at the forefront of their minds – these were busy store owners who had so much on their plate already. How could they be expected to remember when our journals sold out?
And then it hit me.
We were actually doing them a favor (and ourselves a favor at the same time) by staying on the radar. By checking in more often. By believing in ourselves and our product so deeply that we honestly felt that we were helping their customers by offering it to them.
It just took a shift in our mindset.
I would imagine that a lot of you are also in this same mindset.
If you truly are passionate about what you do – there is absolutely nothing wrong with making money from it and promoting it.
To help give you some tools to get your marketing campaign off the ground, you may want to start with this book:
He gives some great tips, especially for using social media with your online business.
In addition to having the passion, he also talks about building your brand, your platform, and your community online.
Even if you don’t read this book, please remember that what you have to say matters. That what you are passionate about matters. And it’s definitely okay to promote it and get it out into the world.
Just go for it! Get out there and live your passion.
Many of us are on a mission to inspire others and help others.
And if you don’t promote yourself and let people know about you – you’ll limit the number of people you can help.
P.S. – In honor of cashing in on my passion and being excited about marketing and promotion, I have a sale to tell you about! 🙂
We’re having our biggest sale ever in our Etsy shop: thisisit!
It is today and tomorrow only (Saturday and Sunday).
You get to take an additional 50% off EVERYTHING! This even includes our sale section, which is already 1/2 off!
coupon code: biggestsale
Notepads for $2. Journals starting at $3. Earrings starting at $2.50. + all of our regularly priced items (such as our Soulful Journals, guestbooks, and personalized goodies) are all 50% off!
Have fun shopping! And please pass this sale along to your friends! 🙂
Sometimes we need a reminder to toot our own horn. Thx for posting. Going to check the book out!
Chris
http://chris-wrinn.blogspot.com//
This looks like an interesting book, especially in light of our weekend LB Conference training! Following all of your links now – building your numbers! Have a great week.
I hope you both like it!
Yes, that was quite the info-packed weekend, wasn't it, Erin!
Are you in the A-List bloggers club now, too? I joined that right after (huge fan of Leo and Mary), and it's amazing! 🙂